If you are looking for foolproof, trendy strategies to create brand awareness for your new Pakistani business, an influencer marketing strategy is a great place to start!
In the past few years, social media influencers have become household names in the marketing industry. This is because of the power they wield over their followers, that can help businesses push their products into the spotlight, with great conversions!
What is Social Media Influencer Marketing?
A social media influencer is someone who has a relatively large following, and are able to influence those followers through social media. When you hire an influencer to promote your product or brand, that’s influencer marketing.
Social media influencers often have followings on various platforms, such as Tik Tok, Instagram, and YouTube. If your Pakistani business decides to delve into influencer marketing, then working with social media influencers will help you spread brand awareness on these different platforms.
Tips and Tricks to Work with Social Media Influencers
- Aim for Nano Influencers
Nano influencers are social media influencers with 10,000 followers or fewer, They usually cater to a specific niche, and have a loyal, highly engaged follower base. Nano influencers are great options for new businesses looking to break into social media influencer marketing. They cost less and often give a greater return on investment (ROI).
- Use Promo Codes
Assigning your influencer a promo code to offer to their followers is a great way to increase sales. The promo code gives a small discount to encourage purchasing, while a special promo code for your influencer makes the buyer feel like they are a part of a special loyalty club. It is also a great way to monitor the success of your marketing campaign for startup valuations!
- Track Success with Affiliate Links
Apart from promo codes, affiliate links are a great way to increase sales and monitor campaign success through social media influencer marketing. Simply assign an affiliate link to each influencer, who will use it to promote your business or product. Every time someone clicks on that affiliate link to make a purchase, you will be able to track it, and the influencer will earn a commission based on the price of the product.
- Be Mindful of Your Niche
Understand your industry and niche. The influencers you collaborate with should be relevant to that niche, and able to resonate with your potential customers. For example, a mom blogger would be a good influencer to help you sell baby products or self-care products. Working with influencers who do not resonate with your niche will lead to a poor return on investment (ROI).