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Hiring your first employees for your new startup is extremely exciting. It marks the first step towards expansion, and means that you will finally get extra help in managing all the departments of your new business. However, initial employee recruitment isn’t all fun and games. There’s a lot of things to consider before you start …
Do you dream of becoming a unicorn startup founder? Check out these key tips to become a unicorn startup, and find out how we can help your business thrive!
A customer buyer persona is a fictional representation of your ideal customer. It involves the process of a business thinking of all the characteristics, demographics, and traits of their perfect ideal customer. In other words, a customer buyer persona is not a real customer, but a fictional person who embodies the characteristics of your ideal …
Reasons why it is critical to create a customer persona Read More »
Setting effective prices for your products is key for financial health. Here are three pricing mistakes your startup must avoid.
Mixing personal and business finances is a recipe for disastrous financial, accounting, and tax records. Here are the major dangers of mixing funds.