Metric – The most founder friendly finance app in the world!

Including ACCAs by Omar

If there is one thing we at Metric don't like, it's exclusion!

Some people might not like what I have to say, but...

Having seen both the CA and ACCA routes in Pakistan, I know there are active restrictions on ACCAs in order to protect the local CA qualification. For ACCAs, this means:

- They find it difficult to get training from bigger firms.

- Renowned firms usually restrict them to a short-term internship in which they are paid Rs 1,000 (USD 5) a month! Some firms do offer better opportunities but very limited in number.

- They end up getting training from the industry which does not have decent progression or breadth of learning during the training period.

- They can not engage in audits on their own, which restricts them from building something for themselves.

- Because of all this, a CA having completed their articles has access to better opportunities, which is why CA is considered to have 'much better prospects than ACCA in Pakistan'.

Everything we do at Metric is to level the playing field.

Much like we enable small businesses to get access to high quality accounting at a fraction of the cost, we want to provide finance professionals with the opportunity to reach their potential regardless of the letters that follow their name.

If you're an ACCA hopeful and go through training at Metric, you will:

- Earn 3x of what a CA trainee does at the biggest firms. (CA trainees are exploited as well, honestly).

- Be provided with all the benefits of a full-time employee, such as health insurance.

- Get to work with modern accounting tools and automations, enabling you to future-proof your career.

- Get access to certifications of cloud accounting software such as Xero and QuickBooks.

- NOT have to run errands for your manager! (Yup, that happens)

- NOT have to fight for a Rs 50 reimbursement! (That also happens)

- Work on clients from around the world and expand your learning & scope.

- Work on a multitude of areas including accounting, taxation, financial modeling and investments.

If you feel this is for you, and if you want to challenge the status quo, you can send us an email at people@metricapp.co.

As VCs who have been on the receiving end of investor updates, Omar and I knew what we wished we could see in them. As an early stage investor, you’re investing in the founders. You’re investing in their ability to think, to receive market signals, to sift through advice, to constantly pivot, to build new muscles, to reflect, to strategize, and to execute. Most investor updates don’t offer any insight into the founders mind, and thus can feel top level. Usually resulting in more questions than answers. 

Here's how our monthly update is structured:

- Our investor update starts with a section we call ‘shower thoughts’. Omar and I take turns writing this, and it is literally what the title implies. These are our pure, unadulterated thoughts about the past month. How ‘what happened’ connects with us as humans on this journey. It’s almost a page out of our journals. It also provides context for the rest of the update. 

- ‘Shower thoughts’ sets the stage for the next section, which is titled ‘What’s been happening’. This is a list of everything that was of importance over the last month, and includes context and reasonings for each line item. This is the meat of the update. 

- The third section is ‘Key Metrics and Vitals’, and these are charts and tables showcasing the metrics we value. This includes GMV and Revenue (met all our quarterly targets [dance]), downloads, user bifurcation, and the number of countries and cities Metric is currently being used in (84 and 581 WOOHOO), along with burn rate and runway. Most of the investor updates I receive are just this section. 

- The next three sections are asks and CTA - “In Focus” highlights what's critical for next month, “Challenges” talks about what we are struggling with (and we ask for help), and “Shout-outs” is gratitude towards those that helped us during the month (with intros, mentoring sessions, etc). 

Our investor updates are vulnerable - which feels a little scary in the start, because after all, you’re sending these out to investors. As founders it sometimes feels like we need to be acting a certain way at all times - like we have all the answers, we know precisely what we’re doing, we do nothing wrong. But in emerging markets the learning curve is steep. 

And if you can’t share your true reflections or be your genuine self with someone, you should not get into a ten-year long relationship with them. We love that we are able to do this. We LOVE getting responses and thoughts back from our investors. One day, win or lose, we will post these updates somewhere for others to enjoy. 

Also - when I build my next fund, I may ask to see a previous investor update as part of DD. I think there’s so much that an investor update can say beyond just the metrics/vitals.