Your brand is a representation of your business. It helps customers resonate with you, and keeps your business in their minds.
Therefore, a weak brand is not very desirable. And if you feel as though your Pakistani business has a weak brand, that either doesn’t resonate well with customers, or presents a negative image about your firm, then it may be time for a rebrand.
However, there are a few questions you should ask yourself before making the huge decision to rebrand your Pakistani business.
- Is it financially feasible to rebrand?
Rebrands can become expensive – in terms of cost and time. It will take up resources in order to create a new logo (if needed) and website, as well as to create new social media and marketing materials to present the rebrand. It may even involve completely renovating your store or office. Therefore, consider the required investment and estimated costs. Use financial modeling to help you determine the true cost of a rebrand.
- What is your buyer persona?
Before you rebrand, take the time to fully understand your buyer persona. That is, create a fictional character that best represents your potential customers. Creating a buyer persona will help you determine what direction to move into with your new brand.
- Will your new brand resonate with customers?
Before launching into the rebrand, examine your business plan and buyer persona. Analyze how the new brand will resonate with your customers. At the same time, take the time to contemplate whether the new brand will align with your business goals and financial plans.
- What are your competitors doing?
Take a look at your most successful competitor. How have they branded their business, and how does it influence your target audience. It is never a good idea to copy your competitors brand, but it will help you pick up on cues and key traits that should be included in your rebrand.
Once you have answered all these questions, you will be able to move into the next step of your rebrand!