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When you start thinking about ways to fund your startup, you’ll start to hear lots of terms being thrown around. Two of …

As ecommerce becomes our livelihood the need for metrics, defined as quantifiable, consistent measurement of financial and website performance, becomes vital. Here …

Hiring your first employees for your new startup is extremely exciting. It marks the first step towards expansion, and means that you …

Do you dream of becoming a unicorn startup founder? Check out these key tips to become a unicorn startup, and find out how we can help your business thrive!

A customer buyer persona is a fictional representation of your ideal customer. It involves the process of a business thinking of all …

Setting effective prices for your products is key for financial health. Here are three pricing mistakes your startup must avoid.

Mixing personal and business finances is a recipe for disastrous financial, accounting, and tax records. Here are the major dangers of mixing funds.

If you are looking for foolproof, trendy strategies to create brand awareness for your new Pakistani business, an influencer marketing strategy is …

Raising capital is essential for the success, and even survival, of any new Pakistani startup. Many business owners start with their own …

Financial statements are an indispensable part of the accounting and bookkeeping department of any business. It helps you understand your current financial …

The key to marketing is finding your target audience! Thanks to technology and the constant evolvements of marketing tactics, targeting your potential …

Your brand is a representation of your business. It helps customers resonate with you, and keeps your business in their minds. Therefore, …

For most ambitious startups, the unexpected COVID pandemic has delayed many business plans causing financial stress. To get up and running again, …

You are the owner of a new startup with a brilliant business idea. You know that your product or service can help …

Here are 5 reasons why it is helpful to bring a co-founder on board to your startup, and how it can help your business gain more investment.

As a founder of a new Pakistani startup, you must take some risks. However, unnecessary risk is never a good thing. Here are 5 ways to reduce startup risk.

Here's how you can bootstrap your new Pakistani startup effectively. This will help you grow your business without external investment!

Raising capital is essential for the success, and even survival, of any new Pakistani startup. Many business owners start with their own …

A term sheet is a generally non-binding agreement that shows the basic terms and conditions of an investment. It is usually listed …

Budgeting is essential for all types of businesses, big or small. From new startups to large corporations, a budget will make sure …