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changes in customer spending

We have drafted this article to share with you some strategies that you can implement to use shifts in customer spending in …

Artificial Intelligence is the most disruptive technology of our generation. When the concept was conceived, many believed this scientific wonder would not …

changes in customer experience post-COVID

According to data released by the Government of Pakistan, consumer prices rose 13.8% this month from a year earlier. The sudden price …

Why most CEOs are Accountants?

Financial background, more precisely accountancy seems to be the starter pack for the perfect CEO portfolio. We say this because one out …

Single-entry vs double entry bookkeeping

Startup founders are so invested in the creativity, growth and smooth running of their businesses that they often lose sight of accountancy …

Understanding Revenue Recognition

It is often said founders have to wear more than one hat. If truth be told, as a startup founder you would …

Whenever the topic of computers taking over human jobs comes up, accountants are on top of the list. As technology makes its …

Back-office operations are considered to be the backbone of an enterprise and hence are no less important than the essential functions. Want to know more? click to read!

Are you paying your tailor with your business money and spending your personal money to get office supplies? Danger Alert! This mixing of business and personal finances would end you up in devastating chaos.  Want to save yourself? Click to read more!

With the recession looming over our heads, all businesses are in hot water. The situation is however particularly alarming for SMEs and startups that don’t have a financial cushioning. However, previous data shows, that not every business suffers from economic downfall. Many companies make the most profits during recessions. How? Click to read more!

Budgeting is a crucial part to scale up your startup. Monitoring the budget of your business helps in prevent any financial mishaps as well as take well planned financial decision. Click to read more about the importance of budgeting for your business.

Your overhead costs are parasites eating up your business little by little if not kept in check. Those forgotten subscriptions, unnecessarily high …

When you start thinking about ways to fund your startup, you’ll start to hear lots of terms being thrown around. Two of …

As ecommerce becomes our livelihood the need for metrics, defined as quantifiable, consistent measurement of financial and website performance, becomes vital. Here …

Hiring your first employees for your new startup is extremely exciting. It marks the first step towards expansion, and means that you …

Do you dream of becoming a unicorn startup founder? Check out these key tips to become a unicorn startup, and find out how we can help your business thrive!

A customer buyer persona is a fictional representation of your ideal customer. It involves the process of a business thinking of all …

Setting effective prices for your products is key for financial health. Here are three pricing mistakes your startup must avoid.

Mixing personal and business finances is a recipe for disastrous financial, accounting, and tax records. Here are the major dangers of mixing funds.

If you are looking for foolproof, trendy strategies to create brand awareness for your new Pakistani business, an influencer marketing strategy is …