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Guide to the Different Stages of Startup Fundraising

Raising capital is essential for the success, and even survival, of any new Pakistani startup. Many business owners start with their own personal capital before realizing that they need more money to keep their business running. Thankfully, there are many different options and sources of investment for new startups. For simplicity sake, it is best to consider the different stages of startup fundraising. This way, you can assess which stage your startup is at, and make investment fundraising decisions wisely. Stages of Startup Fundraising   1. Pre-Seed Round Pre-seed funding is the earliest funding round whereby investors provide a startup business with capital to develop its product in return for equity in the company. At this stage, capital raised is usually not more than $2 million. Moreover, investors at the pre-seed round tend to be friends, family, or the business owners themselves who invest in the startup. 2. Seed Round The pre-seed round raises just enough capital to take the business idea off the ground, but it is not long before a startup will require seed fundraising. This is the first official equity funding stage. The most common sources for raising seed money are family, friends, new business incubators, angel investors and venture capital investors. 3. Series A Once the startup has established itself in the market and developed a user base, it is a good time to consider Series A funding. At this point, businesses are usually generating between $2 million to $15 million in revenue, and have formed a solid long-term business plan. The most common source for Series A funding are more traditional and well-established venture capital investment firms. 4. Series B Series B funding occurs once the business has reached the growth stage. This is all about expanding and raising the capital needed to support high demand. At this point, the business has proven to investors that it has major growth and profitability potential. This stage is similar to Series A, but there will be an incorporation of more Venture Capital firms that specialize in later stage investment. There also tends to be a key anchor investor that helps to draw in other investors.   5. Series C, D, E and beyond Businesses that reach the Series C funding stage have already become quite successful and want to scale their operations. At this point, they may be seeking more investment to tap into a new segment, explore a new market, or test out a new product with additional marketing research. In Series C funding, groups such as hedge funds, investment banks, private equity firms, and large secondary market groups enter the picture. 6. IPO Successful companies that make it past Series C funding may reach the finish line, also known as the Initial Public Offering. This happens when the business decides to “go public” and sell shares on the stock exchange to raise capital. By definition, the IPO process of making shares of a private company available to the public (on the stock market) in order to raise capital. These are the major stages of startup fundraising for startups. Interested in learning more? Contact us at Vixperts today – we offer the best bookkeeping, accounting, valuation, and financial consulting services for Pakistani businesses!

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3 Term Sheet Clauses You Need to Watch Out For

A term sheet is a generally non-binding agreement that shows the basic terms and conditions of an investment. It is usually listed bullet-point style, and used as a basis for the contract once the deal is agreed upon.   Term sheets are mostly important for startups and new Pakistani businesses. This is because new business owners tend to find this document is a great way of attracting investors,including venture capitalists.   What is Included in a Term Sheet? A good term sheet will be comprehensive enough to showcase all the major aspects of an investment agreement, without too many minor details that are usually included in the contract. All in all, it’s purpose is to ensure that the business and investor are on the same page about the agreement,   Some of the major components that are typically included in a term sheet are the business valuation, investment amount, percentage of stakes, voting rights, liquidation preference, anti-dilutive provisions, investor commitment, and details on how dividends and proceeds of sales would be distributed.    3 Term Sheet Clauses to Look Out For As a new Pakistani startup owner, it is natural to try to raise as much investment as possible. However, it is also important to be alert during term sheet negotiations, to ensure that you do not lose control of the business.   That being said, here are 3 term sheet clauses to look out for during negotiations with venture capitalists and investors:   1. Business Valuation  Firstly, realistically evaluate your business with the help of KPIs and industry benchmarks. While a very positive business valuation will likely attract more investors, it can put a burden on you to perform exceptionally well if you want to get a future round of funding. Not only that, but an unrealistic valuation can make you look deceitful when investors perform their due diligence. So keep it safe with a realistic valuation that you can negotiate with.   2. Partner Participation Rights Establish voting rights for all types of investors. There are three types of partner participation rights:   On-Participating – Most owner friendly option. The investor chooses between straight liquidation preference or a pro-rata share of all proceeds. Capped Participation – Same as full, but total return from liquidation and participation rights is capped at a defined multiple. Full Participation – Most investor friendly. The investor first receives their liquidation preference and then a pro-rata share of any remaining proceeds.   3. Anti-Dilution Clauses  Anti-dilution provisions are a provision that protects investors from dilution due to subsequent equity issuances. It also adjusts relative ownership percentages to prevent new stock lowering oft the investors’ stake.   Keeping an eye out for these term sheet clauses can ensure that your owner rights are protected in investment agreements. To learn more about investment, venture capital, due diligence, and more for your Pakistani business, contact us at Vixperts today!

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Why your business NEEDS an annual budget

Budgeting is essential for all types of businesses, big or small. From new startups to large corporations, a budget will make sure you stay within financial targets and allow you to effectively plan for the future.   As a new Pakistani startup, creating an annual budget is especially critical. In fact, in many cases, it is a matter of survival. New businesses that are unable to budget their finances effectively can fall into debt and go bankrupt within months.   Therefore, we always recommend taking the time when creating your business plan to also create an annual budget. Your accounting, bookkeeping, and financial departments will all thank you for this.   Reasons to Create an Annual Budget for your Pakistani Business 1. To Avoid Running Out of Cash Most new startups run on very limited funds. Therefore, it is important to plan out your money decisions meticulously to avoid running out of cash. This is where a budget comes in. Annual budgeting will make it clear which areas to funnel money towards, and how much to spend in a given time period.   2. To Provide Direction to Your Business A budget is a good indicator of where your business is headed in the coming year. It provides key financial information that your team will stick to, and can be a good tool for making future financial decisions and predicting cash flows. In fact, investors and venture capitalists will always be interested in your annual budget to get a sense of your startups future direction.   3. To Make Adjustments for Better Results When you compare your income statements and cash flows to your annual budget, it can give you a ton of insight. Most importantly, it will help you see which areas your startup is overspending or underspending in. This allows you to make corrections and adjustments for better results.   The Best Accounting and Financial Services for Pakistani Businesses Now that you know the important reasons why you need to create an annual budget, your business will be better off. But there is still a long way to go. Concrete accounting, bookkeeping, and financial services will ensure that your capital investments are well spent and accounted for.   This is where we can help you! Here at Vixperts, we help Pakistani startups and businesses like yours raise millions of dollars in investment and revenues with our premier accounting, bookkeeping, financial, and corporate services. Contact us today for a free diagnosis of your business!

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What is Customer Lifetime Value and Why It’s Important

Whether you are a new business owner interested in evaluating your startup’s financial position, or if you are an investor performing due diligence before entering an investment agreement with a new firm, it is worth understanding the concepts of Customer Lifetime Value (CLV).   Customer Acquisition Cost (CAC) and Customer Lifetime Value (CLV/LTV) are two crucial components for business valuation. Both concepts go hand in hand, as ideally, their respective values should be inversely proportional.   What is Customer Lifetime Value (CLV or LTV)? Customer lifetime value shows how much profits your business earns, on average, from a single customer over their course of your business relationship. It is essentially a measurement of how valuable a customer is to your company, not just for a single purchase, but across your entire business relationship.   The higher the CLV, the more valuable the customer is for your business. This is a very valuable metric for potential investors for several reasons:   Firstly, it is compared against Customer Acquisition Cost (CAC) to determine whether it is worth it to invest money in acquiring a customer in the first place It allows investors to see how much a single customer’s business contributes to the revenues and profits of the firm It costs less to keep existing customers than it does to prospect new ones, so it is worth seeing how much value an existing customer is providing to the business   Therefore, investors will consider customer lifetime value when performing valuation of your business’ financial position as part of their due diligence.   The most basic formula for calculating CLV/LTV is as following:   Customer Lifetime Value = (Customer revenue per year x Duration of customer relationship in years) – Total cost of acquiring/serving the customer   What is Customer Acquisition Cost and How Does it Relate to CLV? Customer acquisition cost (CAC) shows investors how much it costs your business, on average, to gain a single client or customer. Costs include advertising fees, sales commissions, referral fees, and other marketing expenses.   CAC is closely investigated alongside LTV during financial valuation. This is because on one hand, CAC shows the total cost of acquiring a single customer, while LTV shows how much that customer will be worth throughout their lifetime with the business.   Very simply put, an investor will be more willing to invest in a business that has low CAC, and a much higher LTV. This is because it shows a greater potential for profit generation.   The Best Financial Valuation Agency in Pakistan Here at Vixperts, we help Pakistani startups and businesses grow their business and raise millions of dollars in investment! If you are interested in learning more about the CAC and LTV of your business, contact us today. We can provide an in-depth financial valuation of your Pakistani business, and provide the best accounting, bookkeeping, and financial service.. Get in touch today for a free diagnosis of your startup’s financials!

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What is Customer Acquisition Cost and Why it’s VERY Important

When you start running a business, it can become very confusing to keep track of every metric and KPI that is supposed to measure your startup’s success.   The truth is that while many metrics are good for getting a general idea of your company’s financial position, very few actually give meaningful, long-term insights into the sustainability and success of your Pakistani startup.   These long-term, valuable metrics are what venture capitalists and investors are interested in when it comes to business valuation. When performing their due diligence, investors will pay special attention to certain metrics. This includes the customer acquisition cost (CAC).   What is Customer Acquisition Cost (CAC)? The customer acquisition cost (CAC) refers to the best, most accurate estimate of the total cost of acquiring a new customer. There are many costs involved in bringing in a new customer or client. These costs involve sales staff salaries, advertising expenses, marketers salaries, etc..   All of these costs are totalled up, and then divided by the total number of customers that you acquired during the time period. This will give you the total CAC.   The formula for calculating customer acquisition cost (CAC) is simple:   CAC = Total money spent on sales/marketing to acquire customers / Total number of customers   Why is Customer Acquisition Cost Important for Your Business? Now that you know how to calculate CAC for your Pakistani startup, you may be wondering why it is important.   The primary reason is that it is used in comparison with Customer Lifetime Value (CLV), which shows how much revenue you will acquire from a single customer over the lifetime of their relationship with your business.   If the CAC is larger than the CLV, or if there is not enough of a difference between the acquisition cost and the customer’s lifetime value, then it indicates that it may not be profitable or justifiable to continue spending that amount of money on acquiring customers.   Secondly, investors are usually very interested in the CAC, and it is a large part of their due diligence. This is because when you apply for venture capital or another type of financing, investors are interested to know how much of their capital will be spent in bringing customers into the business. Once again, this is compared against the CLV to determine whether it is a worthwhile investment.   Find the Best Financial and Accounting Help for Your Pakistani Startup Now you know why the customer acquisition cost is important for your business! However, there is still a lot more to learn. For the best financial, bookkeeping, and accounting services in Pakistan, turn to Vixperts! We help Pakistani businesses and startups make wise financial decisions while helping them to raise millions of dollars in financing! Contact us today.

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