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As ecommerce becomes our livelihood the need for metrics, defined as quantifiable, consistent measurement of financial and website performance, becomes vital. Here we have listed the 10 most important ones: 1. Product Discovery Metrics   Metrics that help measure activities leading to creating brand discovery and awareness are:   Impressions; is the number of times an ad […]

Hiring your first employees for your new startup is extremely exciting. It marks the first step towards expansion, and means that you will finally get extra help in managing all the departments of your new business. However, initial employee recruitment isn’t all fun and games. There’s a lot of things to consider before you start

A customer buyer persona is a fictional representation of your ideal customer. It involves the process of a business thinking of all the characteristics, demographics, and traits of their perfect ideal customer. In other words, a customer buyer persona is not a real customer, but a fictional person who embodies the characteristics of your ideal